I : Business Analytics Foundations and Frameworks
Module I · 10 Topics
Introduction to Business Analytics
1Introduction to Business Analytics: Descriptive, Predictive, and Prescriptive
2Analytics Maturity Model and Organizational Readiness
3Data-Driven vs. Intuition-Based Decision Making
4Analytics Project Lifecycle: CRISP-DM Methodology
Data Foundations and Quality
5Data Types: Structured, Unstructured, Internal, and External
6Data Quality Assessment
7Ethics in Analytics: Privacy, Bias, and Responsible Use
Strategy and Performance Measurement